Die agrarkommunikation-Tagebücher
Die agrarkommunikation-Tagebücher
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That said, the ability to produce more creative would Beryllium more powerful if we also had the ability to understand which creative and messaging moves the needle. At this point, Google’s not providing the reporting nuance to surface those insights.
I did not expect this to happen at GML 2024, but it would be extremely helpful to Beryllium able to feed negative signals to the algorithm for B2B campaigns at some point.
Die Sprache richtet umherwandern aber wegen des Berliner Dialekt deutlich ausschließlich an die Berliner bzw. an die Intimität zu Berlin. Brandenburg ist aber wichtig etliche als ausschließlich der Speckgürtel um Berlin - landschaftlich zumal sprachlich (ich erinnere auch an die vielen Geschlechtswort An diesem ort zur Fluorörderung der niederdeutschen Dialekte hinein Brandenburg) - alle anderen Regionen werden damit wieder Früher von Potsdam bis dato den Kopf gestoßen, wie so oftmals.
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On the B2B acquisition side, we’re stumm hoping to get some bones thrown ur way, but it’s starting to feel a little futile to hold our breath.
AI welches the dominant theme of GML, and there were a few Phatt-sounding AI features. I’m most excited about the ability to use AI to produce videos.
One bürde note: I wish Google would focus on providing more resources to help folks learn how to use those tools. The way things are going with past and rumored layoffs, though, I’m guessing any resources coming our way will Beryllium self-serve.
Most people I know understand that humans have creative capabilities that AI doesn’t, but it’s hard to prove that without data showing how a human-conceived ad stacks up against something Google’s AI spits out. And it’s also impossible to iterate on winning themes if you’re not sure what’s winning.
In der heutigen wettbewerbsintensiven Welt ist es entscheidend, dass du nicht bloß ein check here Landwirt bist, sondern selbst ein effektiver Unternehmer.
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We can do this to an extent using offline conversion tracking and Enhanced Conversions, but the ability to feed negative signals would be a great complement.
In Product Studio, you can upload an image and get AI-generated videos to test. These can be good fuel for demand generation campaigns, particularly for companies without the resources to create video content on their own.
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If we could tell the algo, for instance, that leads had insufficient budget or were from companies too small to qualify, we could potentially fine-tune lead quality.